LLC "ProductINFORM"

The project is an information service about food “Vkusman”.

It includes recipes, diets, directories, restaurants and shops; it can be used as a tool of convenient interactive interaction with hypermarket: the information about the goods, discounts, navigation at trading floor, shopping-list.

The service gives opportunities to solve many problems connected with meal quickly and conveniently: to choose the recipe, to find the necessary goods in hypermarket hall, to receive the memory discount in supermarket, to order products or dishes to home, to find out, what restaurants and grocery shops are nearby . The consumr gets an access to the service after installation of the special program on cellular telephone.

Thus the main advantage of the system "ProductINFORM” is opportunity to carry out mass marketing field research on food preferences and consumers’ behaviour via cell telephone.

The project has already got support and recommendations from the Ministry of Agriculture and food resources of the Nizhniy Novgorod region, "Nokia" and the cooperation program between universities of Finland and Russia in the field of telecommunications (FRUCT), and from company “Аuchan” in the name of the marketing director A.Alamir as well.